Kellie Kowalski

American Peanut Shellers Association

Redesign & pattern library.

The Project

The site for the American Peanut Shellers Association was outdated and had a somewhat confusing navigation structure. It needed a refreshed, responsive, and modern design.

The Constraints

The existing site had pretty deep existing content, which needed to stay the same. The design also needed to be modular, and well documented for the back end developer building the content management system.

The Solution

The site largely functions as a trade directory for peanut shellers, and I needed to maintain that content. To avoid the long lists that plagued the original design, I made every entry a card, and put those cards in a grid. I also added more top level pages to the persisent navigation, and made secondary navigation only visible if needed on certain pages.

The card module is repeated throughout the site, with modifications for content type. To update the branding, I lightened the accent colors, and included full screen hero imagery.

Device mockup